As a vital platform for new graduates, GFW offers essential exposure and networking opportunities with recruiters, buyers, stylists, and media. The event showcases the exceptional work of the Class of 2025 across 26 specialised disciplines, providing a unique chance for fresh perspectives and ideas to be seen on a prominent stage.

This vibrant gathering nurtures emerging designers, fostering a supportive environment that inspires future industry leaders. By doing so, Graduate Fashion Week paves the way for the next generation of talent to succeed and make a significant impact in the fashion world.

The Innovators of Tomorrow Showroom will spotlight The Fashion Accelerator Programme cohort, As part of Graduate Fashion Week 2025, a group of standout emerging designers and entrepreneurs who represent the next generation of fashion innovation.

Running on Friday (12pm - 7:30pm) and Saturday (9:30am - 7:30pm), the showroom offers the chance to explore groundbreaking fashion collections, hear the stories behind the brands, and connect with the designers themselves. Visitors will have the opportunity to meet the brands, learn more about their missions, buy directly from the brands, explore wholesale opportunities and experience the power of emerging talent first hand as the showroom offers a rare, immersive look at the future of the industry. Whether you're from industry, media, education, or simply passionate about the future of fashion, the showroom is a must-visit destination within the GFW exhibition.

Meet the Innovators of Tomorrow

Amelia Hawes

AMO London - Akiko Mae Obillo

Danis Thapa

Flavianís - Flavia Nis

Irie Studio - Estelle Henry

J.O.STUDIO - Jess O’Reilly

NO AMBITION - Jaz Bhachu

NYAD Magazine - Leah Fan

SHERS STUDIOS - Polina Oleynikova

Shriya Ranpura

The launch party proved to be a vibrant evening, uniting pioneers and emerging talent in a celebration of creativity and innovation. The atmosphere was elevated with music by Tango the DJ, whose setlist kept the energy high throughout the night. It served as a unique platform for connection and collaboration, reinforcing Graduate Fashion Week's commitment to nurturing the next generation of designers while solidifying its reputation as a leading force in cultural relevance and creative leadership.

Graduate Fashion Week 2025 is set to showcase the freshest voices in fashion, providing a platform for graduates to share their visions and challenge the industry's boundaries. The event celebrated the importance of community and mentorship, bridging the gap between established industry leaders and future innovators.

“It’s been a fantastic evening of bringing together leading voices in the industry to showcase support for the freshest new voices in fashion – the up-and-coming graduates, who will be showcased at Graduate Fashion Week 2025. We look forward to creating many more exciting opportunities for emerging fashion talent with our new headline partner, Debenhams.com, and placing more graduates than ever into the industry in our 34th year.”

Nicola Hitchens, GFF Director and Head of Special Projects and Communications

The next generation of fashion talent promises to bring exciting new perspectives to the table, and a strong industry community will enable them to thrive. Attending Graduate Fashion Week 2025 remains a must for those who want to stay at the forefront of the industry and witness the bold transformations that will shape the future of fashion.

Photography by for the Graduate Fashion Foundation

Creating the campaign this way allows multiple students to build their portfolios and CVs whilst networking with other future creatives of the fashion industry. The showcased designs ranged from sustainable materials and avant-garde silhouettes to culturally inspired pieces, offering a glimpse into the vibrant creativity that GFW nurtures every year.

With each photoshoot, the Graduate Fashion Foundation continues its commitment to celebrating diversity and championing new talent, ensuring that the voices and visions of tomorrow's designers are seen and heard.

Student make-up artists for the shoot joined us from Southampton Solent University GUNK Pro team and worked under the guidance of industry leader Charlotte Logue using Rimmel products, the official makeup partner of Graduate Fashion Week. Hair was delivered by L’Oréal Professionnel, the official hair partner of Graduate Fashion Week, via the hair team from Neville Hair salon.

The photoshoot featured six diverse new face models who joined GFW for each day of the campaign, bringing the designers' visions to life. Each model’s unique look helped to elevate the stunning creations, highlighting not only the craftsmanship of the garments but also the inclusive and representative spirit of the industry’s next generation.

Nicola Hitchens, GFF Charity Director and Head of Special Projects at Graduate Fashion Foundation, said, “The final collections produced for 2025 are of the highest calibre, and the campaign is truly original and extraordinary, reflecting the talent that our British universities produce. This project was a fantastic way of giving the graduating year an opportunity to both work upon and produce a professional shoot. It was inspiring to see so many students from different degree courses and UK universities working together collaboratively. We feel very passionately about letting the talent of the degree courses shine. By giving the reins for the shoot direction, location, style and hair and make-up looks, we see new and innovative work emerge to shake up the British fashion scene.”

Graduate Fashion Foundation is in its 34th year and continues to bring the latest innovative and exciting emerging talent to the world’s attention, showcasing the fashion innovators of tomorrow. Join us at Graduate Fashion Week this June 13th-16th.

Lead Photographer: Anthony McLoughlin, Norwich University of the Arts

Photography Editor: Anaya Damani, De Montfort University

Art/Creative Director: Charlotte Dare, De Montfort University

Stylist: Alice Turner, Leeds Arts University

BTS Photographer: Anya Robey, Southampton Solent University

Videographer: Georgia Plumb, De Montfort University

Lead Photographer: Cliona O'Sullivan, UCA

Photography Editor: Fearne Towson, De Montfort University

Art/Creative Director: Dnee Scott, De Montfort University

Stylist: Angela Akporoh, University of Hertfordshire

BTS Photographer: Daniel Tak Yin Lee, University of Hertfordshire

Videographer: Suraya Hilal, De Montfort University

Lead Photographer: Diana Blanariu, UCA

Photography Editor: Irene Forson, De Montfort University

Art/Creative Director: Faith Adebambo, Southampton Solent University

Stylist: Ava Batten, Arts University Bournemouth

BTS Photographer: Danielle Saldanha, Arts University Bournemouth

Videographer: Abbie Nash, Southampton Solent University

Lead Photographer: Isaac Chilton-Jones, De Montfort University

Photography Editor: Sophie Robertson, Arts University Bournemouth

Art/Creative Director: Izzi Glover, Arts University Bournemouth

Stylist: Bella Campling, Leeds Arts University

BTS Photographer: Immy Williams, Arts University Bournemouth

Videographer: Grace Dagnall, Southampton Solent University

Lead Photographer: Presley Smith, Norwich University of the Arts

Photography Editor: Tilly Evans, Arts University Bournemouth

Art/Creative Director: Lily D'Abreo, Manchester Fashion Institute

Stylist: Lily Bluebell Wyatt, Arts University Bournemouth

BTS Photographer: Isabel Allen, De Montfort University

Videographer: Lily Dawson-Smith, Southampton Solent University

Lead Photographer: Tasnim Khatun, Southampton Solent University

Photography Editor: Emilia Woods, Manchester Fashion Institute

Art/Creative Director: Lily Moss, De Montfort University

Stylist: Poppy Tester, UCA

BTS Photographer: Izzy Beedie, Arts University Bournemouth

Videographer: Reem Al Hamad, Cambridge School of Visual & Performing Arts

Here’s what’s in store:

Friday, 13th June

Debenhams Catwalk to Commercial Runway

A showcase of standout collections with commercial potential, supported by Debenhams.

Saturday, 14th June

GFW | Men

A dynamic collective show featuring the top menswear designers from universities across the UK.

Sunday, 15th June

GFW International Catwalk

A global celebration spotlighting international talent bringing their vision to London.

GFW Collective Show

Featuring brilliant student work from:

• Anglia Ruskin University

• Cambridge School of Visual & Performing Arts

• Coventry University

• Leeds Arts University

• Southampton Solent University

• University of Derby

• University of Staffordshire

• University Catwalk Shows

Across the four-day event, we’ll also welcome catwalk shows from 11 outstanding institutions:

• Arts University Bournemouth

• Bath Spa University

• De Montfort University

• Manchester Metropolitan University

• Northumbria University

• Norwich University of the Arts

• Nottingham Trent University

• Sheffield Hallam University

• UCA Epsom

• University of Central Lancashire

• Winchester School of Art

Tickets are now available .

This challenge invited fashion students from universities in the UK and around the world to design a trend-led S/S 2026 womenswear capsule collection using MAXXAM fabrics. The brief? Celebrate the fabric’s legacy with timeless, multi-functional pieces – including at least one item of swimwear.

The response blew us away. Over 40 students applied, and narrowing it down wasn’t easy. But after much deliberation (and a seriously inspiring round of in-person judging), we’re thrilled to introduce the three official winners of the GFF x MAXXAM competition:

Ivo Gomes: Southampton Solent University

Ella Brooks-Birkett: Manchester Fashion Institute at Manchester Metropolitan University

Paballo Sannah Mafokate: STADIO School of Fashion, South Africa

Rosemary Moore said herself, “The creativity, imagination, and commercial potential shown by all the students was phenomenal. Ivo, Paballo, and Ella truly captured the spirit of the fabric while pushing it forward for the next generation.”

All three winners will showcase their collections at Graduate Fashion Week this June (13–16th, Truman Brewery, Shoreditch), where one of them will go on to win a very special prize: the opportunity to collaborate directly with Rosemary and her manufacturers and potentially see their piece go into production. We’re just as excited as you are to see who it’ll be!

Here’s what the winners had to say:

Ivo: “Getting to this stage feels wonderful. To win would feel like winning in life – but either way, this has been such a valuable learning experience.”

Ella: “This is way outside my comfort zone, so getting here feels amazing. Winning would mean so much and really help launch my fashion career.”

Paballo: “Being recognised like this, on a global platform, is something rare in Africa. It would be a beautiful blessing and an incredible career jumpstart.”

You can follow their journey and get behind-the-scenes sneak peeks over on our social channels using #GFFxMAXXAM

The GFF Mentoring Programme is open to all courses that show with Graduate Fashion Foundation and welcomes all Class of 2024 member university graduates at any stage of job hunting or employment. The programme aims to equip mentees with critical industry insights, professional guidance, and career development strategies as they transition into the fashion industry.

Mentors for the programme are esteemed executives and professionals from diverse sectors of the fashion industry, including retail, design, manufacturing, business management, PR, media, marketing, legal, and recruitment. Each mentor will work closely with their assigned mentee, offering tailored advice and support in areas such as career planning, goal setting, work practices, portfolio development, CV and interview techniques, and launching a business or brand.

By fostering direct connections between emerging talent and seasoned industry professionals, the GFF Mentoring Programme plays a crucial role in shaping the future of fashion. As the next generation of creatives steps into the industry, this initiative will help navigate challenges, refine skills, and unlock exciting opportunities.

Mentor and Mentee Pairings

Today, we embarked on an incredible exploration of fashion at 'VOGUE: Inventing the Runway' at Lightroom in London, conveniently located just a short walk from Kings Cross Station and adjacent to the vibrant Coal Drops Yard. This immersive show presents a revolutionary look at the fashion catwalk, highlighting its evolution from the intimate couture salons of the early 20th century to the iconic pop-culture events we celebrate today. Narrated by the talented Cate Blanchett, the experience leverages Vogue’s extensive archive alongside insights from top contributors to bring the voices of the fashion industry to life.

As you navigate through the exhibition, you feel transported as it showcases the stunning works of legendary designers like Alexander McQueen, Chanel, and Versace. The exhibition is designed with captivating thematic chapters that illustrate how catwalk shows have become the ultimate showcase of a designer’s artistic vision and personal expression. With towering walls that soar four stories high, visitors are enveloped in large-scale presentations that amplify the incredible creativity of the fashion world. The production features original animations, innovative sound design, and a thoughtfully composed soundtrack that merges classical and contemporary elements to set the mood for this historical journey.

Overall, 'VOGUE: Inventing the Runway' is more than just an exhibition; it’s a mesmerising celebration of the creativity and dedication that has transformed our engagement with fashion through the ages. If you find yourself in London, don’t miss this extraordinary event that will leave you feeling inspired and awestruck!

Additionally, we’re excited to announce a competition on our , where you can win two tickets to 'VOGUE: Inventing the Runway.' Make sure to enter before the deadline at 5 p.m. on Tuesday, March 18, for a chance to experience this phenomenal showcase!

The competition challenged students to dive into Ellesse’s rich legacy, values, and Italian heritage, designing a six-outfit collection that redefines tennis apparel and accessories. The aim? To push the boundaries of sportswear innovation for both on and off the court.

After much deliberation, our esteemed panel of judges has selected the top three winners:

1st Place: Seren Still—Bath Spa University

2nd Place: George Light—Nottingham Trent University

3rd Place: Xuanhao Yi—UCA Epsom

A huge congratulations to these outstanding designers! Their innovative approaches to blending tennis apparel with contemporary aesthetics truly impressed our judges:

Ony Nwanokwu is the Senior Content and Community Manager at Ellesse.

"We're really excited, and we've seen some fantastic work from everyone."

Izzy Crew—Designer at Ellesse.

"It's been really incredible to see all of your work; I think everyone should be really proud for entering."

Katie Greenyer—Creative Director at Pentland.

“I have absolutely loved judging the Ellesse Tailors competition. I've seen so many beautiful sketches, innovation, materiality, and real breadth.”

First Place Prize: A paid placement with the Ellesse global team in London, mentorship, and the opportunity to see two of your designs professionally manufactured and showcased on the catwalk at the Graduate Fashion Week Gala show.

Second Place Prize—Mentorship from the Ellesse Team and the opportunity to see one of your designs professionally manufactured and showcased on the catwalk at the Graduate Fashion Week Gala show.

Third Place Prize: The opportunity to see one of your designs professionally manufactured and showcased on the catwalk at the Graduate Fashion Week Gala show.

Plus, all three winners will have their entry showcased at GFW25 from 13th to 16th June 2025 at the Truman Brewery within the exhibition.

To all the talented students who participated, thank you for your creativity, hard work, and passion. Stay tuned for more exciting opportunities as we continue to champion the next generation of designers!

London Fashion Week (LFW), as one of the ‘big four’ on the global fashion calendar, is renowned for its innovative spirit and embrace of emerging talent. The recent February 2025 season of LFW, which took place from the 20th to the 24th, embraced this ethos by continuing the digital-physical hybrid format established in 2020 by seamlessly blending traditional catwalk shows with cutting-edge digital presentations. This approach not only expanded the event's accessibility but also underscored the industry's adaptive strategies in a rapidly evolving landscape.

The British Fashion Council (BFC) maintained its commitment to inclusivity and accessibility by offering a schedule that combined traditional catwalk shows with digital presentations. The official LFW digital platform provides free access to fashion consumers and industry professionals, offering an immersive experience beyond the front row.

Tech-Driven Fashion Experiences

Several brands embraced cutting-edge technologies to enhance their showcases:

Virtual Reality (VR) & Augmented Reality (AR): John Richmond’s immersive presentation at the Tate Modern allowed guests to experience the collection through an interactive digital activation. Augmented reality features enabled users to visualise garments in their own space, helping to contextualise brand engagement and bridge the gap between digital and physical landscapes.

Future Fashion Culture & Tech The LFW Solana x HAPE Social x Never Fade Factory event, as part of LFW’s City Wide Celebration schedule, explored the intersection of fashion, technology, and sustainability. Highlights included discussions on Digital Product Passports, AI’s role in fashion, and ‘phygital’ experiences. A Fashion Biotextile Exhibition showcased sustainable innovations, while pop-ups featured independent designers. Experts from CLO Virtual Fashion, CuteCircuit, and LTD Inc. led panels on immersive and NFT fashion.

Live Shopping & Digital Commerce: Completedworks showcased a live shopping performance, a blend of catwalk and e-commerce where audiences could purchase items in real-time, reflecting the growing need for creative and commercial experiences, heightening consumer engagement, and seamlessly integrating fashion showmanship and retail.

Sustainability Meets Innovation

Sustainability remained a dominant theme, with LFW piloting new sustainability requirements aligned with the Copenhagen Fashion Week framework. The BFC’s NEWGEN initiative played a critical role in supporting emerging and sustainable designers like Helen Kirkum, GFW Ambassador, Ancuta Sarca, and Karoline Vitto, all of whom utilise upcycled materials.

Wolf & Badger hosted discussions on digital fashion’s role in reducing waste, advocating for circular design practices. Designers such as Richard Quinn (also NEWGEN alumni) and Erdem showcased collections incorporating eco-conscious materials and ethical production practices.

A Glimpse into the Future of Fashion Weeks

London Fashion Week February 2025 gave us a glimpse of what’s to come, blending the best of both worlds: transition and innovation. While digital features, sustainability, and interactive elements played a key role, the heart of fashion week and excitement of the runway remained as strong as ever. Technology is certainly making waves, but it’s not replacing the iconic moments we know and love.

As the industry continues to evolve, expect a seamless mix of digital and traditional experiences that will make the industry even more accessible and engaging. Fashion Week will remain a global affair, with a fresh and exciting twist!

Here’s What a Few of Our Ambassadors Are Up to This London Fashion Week

Ashish Gupta:

Celebrated for his vibrant, sequin-adorned creations, Ashish Gupta continues to infuse the fashion scene with bold expressions of colour and texture. His work consistently challenges norms and celebrates individuality, making him a standout figure in contemporary fashion. Gupta’s London Fashion Week catwalk will take place on Monday, the 24th of February, at 9 AM, where he will present his latest collection in his signature dazzling and unapologetic style.

Edeline Lee:

Edeline Lee's work is characterised by a modern interpretation of femininity. In her recent collection, Lee introduced the Triangle Court Shoe, the house's first footwear offering. Featuring a rounded almond toe and a 70mm triangular block heel, this shoe is designed for comfort and style, complementing every piece in the Edeline Lee collection. This addition signifies the brand's expansion and commitment to providing comprehensive wardrobe solutions for the modern woman. Lee’s London Fashion Week catwalk will take place on Saturday, the 22nd of February, at 10 AM, showcasing her latest collection in an immersive and innovative presentation.

Foday Dumbuya:

As the creative force behind Labrum London, Foday Dumbuya masterfully combines West African heritage with British tailoring. His designs tell compelling stories, bridging cultures and redefining modern menswear. Dumbuya’s London Fashion Week presentation, titled "Designed By An Immigrant: Sound of Us," will take place on Saturday, the 22nd of February, at 7:30 PM. This highly anticipated showcase promises to be a celebration of cultural identity, community, and the rich narratives that inspire his work.

Helen Kirkum:

Helen Kirkum will also be featured at The London Fashion Week Shop, located at 245 Regent Street from February 22 to 24. Known for her unique approach to sustainable fashion, Kirkum’s collection will be among the exclusive archive offerings curated by Ida Pettersson and Lewis Bloyce, providing pivotal support for emerging designers. This pop-up aligns with the BFC’s ‘City Wide Celebration’ programme, which underscores the collaboration between brands, retailers, and consumers during this vibrant fashion week.

Jawara Alleyne:

As part of this vibrant lineup, we are excited to highlight Jawara Alleyne's London Fashion Week debut, which signifies a pivotal moment in his journey to establish a brand that resonates with women. Alleyne's show is not just a display of creativity; he strategically aims to attract wholesale clients and expand his business influence within the fashion industry. His dedication to building a sustainable brand echoes the innovative spirit exemplified by his fellow GFF ambassadors, making this season's Fashion Week a powerful platform for emerging designers.

Nicholas Daley:

Nicholas Daley's AW 2025 collection, titled "ISLAND TIES," is a heartfelt celebration of his rich Jamaican and British heritage. This collection masterfully weaves together elements from both cultures, featuring British staples like Harrington jackets and structured tailoring alongside Jamaican influences such as crochet and Caribbean bandana prints.

Daley is collaborating with Highsnobiety for their "NOT IN LONDON" series. This partnership includes a three-piece capsule collection inspired by Trinidadian calypso singer Lord Kitchener's iconic song, "London Is The Place For Me.” To celebrate this collaboration, Daley and streetwear pioneers Patta are curating a party at Colour Factory during London Fashion Week, promising an evening rich in music and cultural fusion.

Patrick McDowell:

Renowned for his commitment to sustainable and circular fashion, Patrick McDowell is redefining traditional fashion showcases this season. In collaboration with mycelium technology company Ecovative, McDowell hosted an intimate dinner at Aqua Nueva in London, creating a space for meaningful conversations and shared experiences ahead of London Fashion Week.

Furthering his sustainable initiatives, McDowell has teamed up with bio-innovation company Huue to debut a capsule collection featuring garments dyed with Huue's bio-synthetic indigo. This collaboration marks a significant milestone, positioning McDowell as the first luxury designer to utilise Huue's eco-friendly alternative to traditional indigo dyes.

Richard Quinn:

Richard Quinn continues to inspire the next generation of designers with his fearless approach to fashion. Quinn’s Autumn/Winter 2025 collection marks a striking evolution in his design aesthetic, with the highly anticipated London Fashion Week catwalk taking place on Friday, the 21st of February, at 7 PM, promising a show filled with drama, craftsmanship, and innovation.

At Graduate Fashion Foundation, we take immense pride in our affiliation with these exceptional ambassadors. Their achievements and dedication serve as a beacon of inspiration for upcoming designers. As they continue to represent GFF on global platforms, we celebrate their contributions and look forward to their future endeavours that will undoubtedly shape the fashion world's landscape.

Note: For the most current updates on each designer's participation and events at London Fashion Week, please refer to the .

Applications are now closed for The Fashion Accelerator Programme 2025.

If you have applied, the team will be in touch in regards to next steps. Please follow our socials and sign up for our newsletter to be kept up to date with new opportunities!

Graduate Fashion Foundation is thrilled to announce that applications are now open for the second iteration of the Fashion Accelerator Programme. This exciting opportunity is designed to support young, creative individuals from under-represented backgrounds who are looking to kickstart their fashion businesses or brands. We’re searching for the next generation of innovators that are getting started in their creative careers in fashion.

Applications open on Tuesday, 18th February, and will close on Friday, 11th April 2025. This ten-month mentorship programme provides a unique platform for early-stage fashion entrepreneurs to gain the essential skills and industry knowledge needed to grow and succeed.

Whether you are a photographer needing a streamlined workflow, a creative director seeking pitching opportunities, or an innovative designer looking to scale your brand, the Fashion Accelerator is here to help you turn your vision into reality. The programme offers:

• Expert mentorship from leading fashion industry professionals

• Skill-based seminars covering branding, marketing, financial management, intellectual property, and more

• Opportunities to showcase your work at Graduate Fashion Week 2025

• Networking events, panels, and studio tours with industry and media

Designed for fashion creatives from all disciplines, including photographers, stylists, designers, and digital media experts, the Fashion Accelerator aims to help participants refine their vision, enhance their business skills, and gain crucial exposure within the fashion industry.

The programme will dive deep into the intricacies of sustaining a business in the fashion industry, whether a brand, publication, creative agency, or other fashion venture. Open to entrepreneurs in the early stage of their business and young fashion talent who graduated with a BA degree from a GFF Member University between 2015-2024.

This is an incredible chance for under-represented fashion talent to build a sustainable business, access mentorship, and gain valuable opportunities to showcase their work.

Image maker? Future thinker? Creative designer? We’ve got the answer to scale your brand and become a leader in the fashion industry.

Spotlight on Emerging Designers

This season, London Fashion Week welcomes emerging designers to the official schedule. Their inclusion underscores London Fashion Week’s commitment to nurturing fresh talent and providing a stage for innovative voices in fashion. Several emerging designers are set to present their collections, each bringing a unique narrative to the forefront.

Abigail Ajobi:

Abigail Ajobi is a London-based designer known for her luxury streetwear label. Abigail Ajobi, a graduate of the London College of Fashion, founded her brand in 2020, blending cultural narratives with sustainability. She uses deadstock fabrics to create limited-edition pieces, with part of the proceeds supporting charities related to each collection’s theme.

Her debut collection, Those Who Don't Hear... Must Feel, explored Black British identity and historical uprisings, incorporating tactical design elements and bold messaging. Recognised by WWD and Hunger Magazine, Ajobi has also been shortlisted for the BFC’s NEWGEN award. Beyond fashion, she DJs as King Jobi and teaches at the London College of Fashion.

Catwalk: Friday, 21st February, 2025, 3:00 PM. Watch online at https://londonfashionweek.co.uk/

Conner Ives:

Conner Ives is an American designer known for his sustainable approach and reinterpretation of American archetypes. A Central Saint Martins graduate, he gained early recognition when Adwoa Aboah wore his design to the 2017 Met Gala, leading to a collaboration with Rihanna’s Fenty.

Launching his label in 2021, Ives focuses on upcycling, using deadstock fabrics to create signature patchwork T-shirt dresses. His collections, inspired by American identity, have been featured at the Met Museum and in major fashion publications. Committed to slow fashion, he produces one collection per year, prioritising thoughtful design over fast production.

Catwalk: Sunday, 23rd February, 2025, 5:00 PM. Watch online at https://londonfashionweek.co.uk/

Simone Rocha:

Simone Rocha is an Irish designer known for her romantic, feminine aesthetic with a modern edge. A Central Saint Martins graduate, she launched her eponymous label in 2010, blending historical references with contemporary tailoring, intricate embellishments, and voluminous silhouettes. Her designs, often featuring delicate lace, tulle, and pearl details, explore themes of heritage, femininity, and rebellion. Rocha's work is widely acclaimed, earning her collaborations with major brands and a loyal celebrity following.

Catwalk: Sunday, 23rd February, 2025, 4:00 PM. Watch online at https://londonfashionweek.co.uk/

Paola Carzana:

Paolo Carzana is a Welsh fashion designer known for his sustainable approach to fashion. He founded his own label, focusing on using plant-based, recycled, and organic materials. His designs often explore themes of strength and fragility, incorporating natural dyes and handmade techniques. Carzana has been recognised for his work, receiving awards like the British Fashion Council's NEWGEN and being a finalist for the LVMH Prize in 2024. He has showcased his collections at London Fashion Week, where his emotionally driven, imaginative designs have received praise.

Catwalk: Sunday, 23rd February, 2025, 8:00 PM. Watch online at https://londonfashionweek.co.uk/

London Fashion Week February 2025 is set to be a dynamic convergence of tradition and innovation, where emerging designers bring fresh perspectives to the global stage, redefining the boundaries of fashion.

As these talents rise, they not only contribute to London’s reputation as a hub for creativity but also shape the future of the industry with bold storytelling, ethical practices, and groundbreaking designs. This season proves that fashion is more than just clothing; it’s a powerful medium for expression, identity, and change.

ŷ����Ʒ��Ƶ has been instrumental in identifying and nurturing the next generation of fashion leaders, and the newest intake of Global Ambassadors is no exception. This year's cohort includes an impressive and diverse group of individuals, each with their unique voice, vision, and expertise in the fashion industry. Among them are Ashish Gupta, Bianca Foley, Chani Ra, Claudia Croft, Dr. Brett Staniland, Dr. Samuel Ross MBE, Foday Dumbuya, Funmi Fetto, Gemma Metheringham, Helen Kirkum, Jamie Windust, Jawara Alleyne, Jiawa Liu, Jordan Mitchell, Liz MacCuish, Nicholas Daley, Phoebe Lettice Thompson, Rahemur Rahman, Toni-Blaze Ibekwe, and Yu Masui. These talented individuals join the existing network of Global Ambassadors, who have been with the foundation for some time, including the esteemed trustees.

The dinner event was an opportunity for the new Global Ambassadors to connect with their peers in the fashion industry. It was a chance to forge new relationships, share knowledge and experiences, and gain insights from like-minded individuals who are passionate about promoting and supporting emerging fashion talent. As the Graduate Fashion Foundation continues to drive innovation and excellence in the industry, the new cohort of Global Ambassadors will play a vital role in shaping the organisation's future initiatives and projects.

Images by for the Graduate Fashion Foundation

These influential figures, who have made significant strides across the fashion industry, will serve as mentors and role models, guiding and inspiring emerging creatives, as well as promoting the charity's work. ŷ����Ʒ��Ƶ’s mission is to bridge the gap between education and employment in fashion, and the new ambassadors will play a key role in advancing this mission by offering their expertise, wisdom, and support to young talent.

Through initiatives such as Graduate Fashion Week, industry networking opportunities, live university briefs, brand partner competitions, and year-round mentoring, Graduate Fashion Foundation equips the next generation of graduates with the tools and visibility needed for success. With a powerful network of ambassadors from various sectors of the fashion world, Graduate Fashion Foundation continues to foster inclusivity, sustainability, and innovation.

Graduate Fashion Foundation Charity and Event Director Nicola Hitchens said, “We are thrilled to have the vital support of these leading industry voices and motivational change makers join GFF as Global Ambassadors. They each join the charity with many years of experience in their specialist areas, and they will hugely inspire the next generation of talent emerging from UK and international universities we support."

Meet the new Global Ambassadors:

Dr. Samuel Ross MBE, Ross’ contributions to fashion have been well-documented, with awards including three British Fashion Awards, two GQ Awards, and the Hublot Design Prize. Ross has been awarded two doctorates. Ross’ practice spans from solo exhibitions with White Cube and Friedman Benda to innovative wearable objects engineered with LVMH, Nike, and Apple. His work is held in the permanent collections of the Metropolitan Museum of Art and the V&A. In 2014, Ross founded a-cold-wall*, a luxury sportswear brand, which he sold in 2023 after establishing global stores and collaborations, including a-cold-wall* x Nike. In 2019, Ross founded sr_a, focusing on artisan-driven industrial beautification of garments, objects, and space. In 2024, sr_a entered a joint venture with Zara. In 2020, he launched the Black British artist grants program, providing funding to 50 artists.

Rahemur Rahman is a London-based fashion designer known for blending traditional tailoring, artisanal craft, and natural dye from Bangladesh. Rahemur’s collections have gained critical acclaim for their innovative sustainable designs that are designed from the death of the garment to its inception. He was shortlisted for the prestigious British Fashion Council’s Prize in 2021 and continues to make waves with his distinct approach to creativity and community. He is also a senior fashion lecturer at Central St Martins and director of training and development at the British Bangladeshi Fashion Council.

Rahemur said on joining GFF as Ambassador, "As a product of local youth services in lower socio-economic areas of the UK, I've seen how good support, advice, and financial help can change the trajectory of a young person's life. I hope to repay the world for the privileges I was given, and this ambassador opportunity allows me to do that."

Jamie Windust is an award-winning, non-binary model, writer, and advocate for inclusivity and diversity in the fashion industry. Their work has been instrumental in pushing for greater representation of LGBTQ+ and non-binary individuals throughout the fashion and beauty industry and has featured in digital campaigns for H&M, Gucci, and Jean Paul Gaultier. As a writer and author, Jamie has contributed to publications such as GAY TIMES and Men's Health, bringing LGBTQ+ voices into spaces they've not been before. Jamie was also a recipient of a Graduate Fashion Week award in 2018, where they showcased their graduate work at GFW.

Jamie said on joining GFF as a Global Ambassador: "Supporting and encouraging creativity is something that should be a priority for everyone, no matter what industry you work in. There is creativity in every part of our world, and being able to help nurture the future creative talent alongside the Graduate Fashion Foundation is an honour and a privilege. As they helped me during the beginning of my career, I hope to give back and let the talent of the future know that there's always space for their creativity in this world. The work they do is so fundamental in bringing a cacophony of unique, talented, and visionary ideas to the forefront of industries across the world, and long may that continue."

Yu Masui is a Japanese-born journalist and writer whose eye-catching aesthetic made Yu a standout in the fashion industry. Yu travels the world attending global fashion weeks, covering major shows and scouting the freshest talent.

Yu said on becoming an ambassador, “Since the beginning of my fashion career, I’ve been engaged in roles supporting emerging talents. I was involved with buying at the pineal eye back in early 2000 to start with. Now I’m still continuing through my writing, scout job & social media. Perhaps an outfit too! It is just so natural to me. To be honest, I prefer discovering exciting new designers more than attending luxury brands’ shows.

Phoebe Lettice-Thompson is a stylist, creative director, and brand consultant, working across celebrity, music, runway, and brand. With over 15 years of experience as a stylist and creative, Phoebe Lettice Thompson has carved out an inimitable, glamorous, London-infused, and joyful aesthetic that has seen her collaborate with the biggest and brightest names from across the global fashion industry. Phoebe began her career at numerous high fashion publications such as Tatler magazine and American Vogue. As part of her discipline, Phoebe has consistently championed local, homegrown designers and emerging talent. Phoebe said on her new role as ambassador, “Supporting emerging British fashion talent is essential to preserving creativity and innovation in the UK. The next gen represents the future of the industry, driving the evolution of fashion both in the UK and around the world, and I'm looking forward to the work we'll do to push this to the fore in 2025.”

Phoebe said on her new role as ambassador, “Supporting emerging British fashion talent is essential to preserving creativity and innovation in the UK. The next gen represents the future of the industry, driving the evolution of fashion both in the UK and around the world.”

Jawara Alleyne is a designer renowned for celebrating his Jamaican heritage and culture through his collections. Jawara Alleyne is an interdisciplinary artist, creative director, and educator whose work is rooted in identity. Alleyne graduated with a master's in design from Central Saint Martins in 2020 and, in 2021, launched his brand under the Fashion East initiative. His designs explore themes of identity and empowerment, blending traditional craftsmanship with contemporary fashion. His eponymous brand has a 360-degree circular approach, designing out of waste, reworking end-of-life garments, and repurposing deadstock materials.

Dr. Brett Staniland is a model and environmental advocate, known for his work promoting sustainability within the fashion industry. He has worked with leading sustainable brands and is a vocal advocate for ethical fashion practices. Brett has been nominated for various awards, and his work has been featured in museums across Europe. Brett’s dedication to reducing fashion’s environmental impact aligns with the Graduate Fashion Foundation’s commitment to sustainability.”

Brett said on joining as Ambassador, “It’s enormously important to me to support and harness the next generation of talent. Having spent a decade in higher education, I know firsthand what a difference additional support can make. To improve the state of fashion in the future, we have to provide the best opportunities to emerging young talent so they can enter the industry and have an impact.”

Foday Dumbuya is the founder and creative director of Labrum London. Dumbuya is known for his innovative designs that combine African heritage with British tailoring, telling stories on textiles. Foday’s work aims to challenge the conventions of menswear, bringing together culture, craftsmanship, and style. His brand has been recognised for its commitment to diversity and inclusivity within the fashion industry as well as being a future thinker, delivering eye-catching collaborations and runway shows.

Foday said on becoming an ambassador, Fashion is a powerful tool for storytelling and cultural expression, and the next generation of designers will shape the future of how we see and experience the world. Supporting young creatives isn’t just about giving them opportunities—it’s about ensuring their voices are heard. That’s why I’m proud to stand with the Graduate Fashion Foundation in helping to open doors for new talent.”

Toni-Blaze Ibekwe is Editor in Chief at Wonderland Magazine and Diversity Committee Member at the British Fashion Council. With a BA in Fashion Communication and Promotion, Ibekwe joined Wonderland as an intern shortly after graduating, quickly proceeding to the esteemed title of editor-in-chief.Ibekwe's creative directorship translates into her collaborations, where she has styled the likes of Wizkid, Ciara, Naomi Campbell, Lupita Nyong'o, Mary J. Blige, and Emma Watson while also working on global campaigns with Adidas, Bacardi, Perrier, and more.

Toni said on joining GFF as a global ambassador: ​​"I'm thrilled to join as a global ambassador of GFW. The late GFF President Hilary Alexander OBE was a dear friend and inspiration, and I am honoured to keep her legacy alive and further equip the younger creative class."

Bianca Foley is the founder of the platform Sustainably Influenced, a presenter and podcast host, and a sustainable fashion content creator. She hosts the podcast Sustainably Influenced, where she discusses hot topics in the sustainability space and how we can all do more to include more ethical practices in all aspects of daily life. Over her decade in the industry, Bianca has worked with many brands, including PUMA, COACH, and Monica Vinader, and has been featured in the ITV news series called #FastFashion as well as publications including Harper's Bazaar, WhoWhatWear, and Woman and Home Magazine. For Bianca, sustainability is an ever-evolving term, and she believes that it’s the small collective changes that will make a difference.

Bianca said on joining GFF as a Global Ambassador: "I am passionate about supporting young emerging talent because they represent the future of creativity and innovation in our industry. ŷ����Ʒ��Ƶ plays a vital role in nurturing these voices, and I am honoured to contribute as a Global Ambassador to champion their potential and provide the opportunities they deserve."

Gemma Metheringham is a circular fashion consultant, a secondhand fashion advocate, and a PhD student exploring how the exponential growth in the fashion resale market this century can be leveraged to support reductions in the fashion industry's overall environmental impact. Ex-Creative Director at Next Label Mix and Karen Millen, Gemma’s consistent support for emerging designers and sustainable fashion has made her an essential voice in the conversation on fashion’s future.

Gemma said on joining as Ambassador, "I am old enough to remember the excitement of attending the very first Graduate Fashion Week and seeing all that talent and energy on show all in one place! Over the many years that I've been involved with GFW, it's been a real privilege to watch each new generation of talent shaping the future of the fashion industry and highlighting the issues that are important to them. Now, more than ever, the fashion industry needs their new ideas and all their energy to support it in building a sustainable and equitable future for all of us."

Nicholas Daley is a British designer renowned for fusing traditional British tailoring with his Scottish and Jamaican heritage. His work celebrates diversity, community, culture, and craftsmanship, and his collections have garnered critical acclaim for their rich storytelling and unique blend of materials. Daley is recognised as a leading figure in a new wave of British menswear. His accolades include the 2019 International Woolmark Prize semi-final, an LVMH Prize finalist in 2020, and the 2022 BFC X GQ Designer Award. He has also received nominations for the British Fashion Council Awards in 2023 and 2024 for New Established Menswear and won the Saks Fifth Avenue The New Wave Award.

Nicholas said on becoming an ambassador, “It is very important to support the next generation of fashion designers, and it has been a rewarding experience to serve on the judging panel for the 2024 GFF Gold Award. Seeing so many impressive collections from universities across the UK was truly inspiring. I look forward to continuing my contributions to this important organisation, which leads the way in supporting emerging talent and preparing students for careers in the fashion industry. Staying true to your own creative path is very important, and I hope I can help support and guide the next generation through my involvement.”

Jiawa Liu is a fashion editor, creative director, and founder of the Paris and London multidisciplinary creative studio Beige Pill, pushing boundaries in the moving content space and focusing on amplifying marginalised voices. She has held many editorial positions in publishing, including Vogue Australia and Harper’s Bazaar Singapore, becoming known for her innovations in art direction, blurring the intersection of traditional and advanced visual image creation. Through her work, Jiawa has become a prominent figure in pushing for systemic change in the fashion industry by proactively highlighting and casting diverse talent in the media space.

Jiawa said on becoming an ambassador, “I myself came as an outsider into the fashion and creative industries not so long ago, and to have carved out my place, I am always grateful to those who took a risk on me, believed in me, and entrusted me with opportunities that allowed me to reach my potential. When we look at the iconic fashion talents that came before, none of them were, by any means, born fully formed. I am convinced that vital to their becoming were always, as they are today, guidance, opportunity, and most importantly, belief in their future potential.”

Claudia Croft is Editor at 10 Magazine. Croft has been at the forefront of championing emerging designers. Her work in influential publications, including British Vogue, has helped bring attention to new voices in fashion. Claudia’s eye for talent and her ability to tell the stories behind the clothes have earned her respect within the industry.

Claudia said, “There’s so much creative talent here in the UK. It’s so important to support that and look to the future. I’m excited to play a part in that.”

Helen Kirkum is known for her innovative approach to footwear design. Helen Kirkum’s work has disrupted traditional ideas of what sneakers can be. Her designs are a fusion of art and fashion, often using upcycled materials to create one-of-a-kind pieces. Helen’s dedication to sustainability and creativity has earned her recognition as a leader in sustainable design.

Helen said on her role supporting the Foundation, "I am a big advocate of supporting emerging graduates; it is their creativity and fresh ideas that keep the industry exciting. We have to support them with practical guidance to allow them to flourish; it's how we will shape a more thoughtful and responsible future for fashion!"

Jordan Mitchell and Liz MacCuish are the co-founders of Good Culture, a next-generation marketing agency operating at the intersection of talent, brands, and popular culture. With deep expertise in marketing and cultural strategy, they specialise in elevating clients beyond their category and into culture. Both Jordan and Liz have built careers shaping brand narratives, driving cultural impact, and advising industry leaders through their roles on multiple advisory boards.

They said, “Being Global Ambassadors for Graduate Fashion Foundation is an honour, and we’re excited to contribute to a future where innovation, inclusivity, and cultural impact lead the way. Fashion is a powerful conduit for culture, and supporting the next generation of talent is essential in breaking barriers and creating opportunities that allow emerging creatives to thrive."

Ashish Gupta is an Indian-born, London-based designer who combines traditional craftsmanship with modern design elements. His eponymous fashion label has been synonymous with glamour, maximalist design, and painstaking craftsmanship for over 20 years. Known for working in bold, joyful colours and creating clothes that are hand-embroidered in sequins and beads, he approaches his work with a rainbow palette and a glittering sensibility. Ashish is a pioneering voice in the fashion industry and has been an advocate for diversity throughout his career, challenging stereotypes and exploring the role that clothing can play in the politics of optimism and inclusion.

Ashish said on becoming an ambassador, “It is very important for me to be able to support emerging talent, especially in these challenging times. Fashion intersects with all other creative communities—it influences and is influenced by art, music, and film. Supporting aspiring voices helps to shape a more diverse and innovative industry, which enriches broader creative and cultural movements."

Funmi Fetto is Style Editor at British Vogue, an associate lecturer of fashion journalism at Central Saint Martin, a luxury brand strategist, and a celebrated style, arts, and culture journalist. Much of her work as an editor, a teacher, and a consultant centres around changing the narrative around under-represented/marginalised people and ensuring their stories and voices are heard. As a digital and print journalist, she has worked and written for numerous publications and organisations, including Glamour.com, Vanity Fair, InStyle, Sunday Times Style, The Guardian, Tatler, and The Observer Magazine, where she writes a weekly beauty column. She is the author of “Shopping For Vintage”—a” book on how to buy and collect vintage fashion—and “Palette: The Beauty Bible For Women Of Colour.”. Her latest book, Hail Mary, a collection of short stories on the lives of 9 Nigerian women, will be published by Harper Collins (US) and Oneworld (UK) in April 2025.

Funmi said on becoming an ambassador. “I have been fortunate enough to work with many talented peers, assistants, and 'elders' and people who have inspired me and helped not only to shape my lens but also the choices—big and small—I have made in my career. I am excited by the prospect of being able to champion and support and hopefully inspire the next generation of fashion talent in the same way."

Chani Ra is the host of The Fashion Nap podcast, a favourite among fashion insiders, interviewing fashion's favourite faces spanning the decades. Chani started her digital fashion journey as @thefashionnap on TikTok, where she is dedicated to telling fashion stories, past and present, as well as sharing tales from her own wardrobe and her journey as a model. In three words, Chani Ra is all about fashion, facts, and fun!

Chani said on becoming an ambassador, “Nurturing the next generation of talent is so important in an industry that has so many limitations for so many. Talent is rarely the issue; it's access. Seeing the work the GFF continues to do to lead emerging talents from education to employment is inspiring. Any small way I can contribute to their ongoing efforts will be an honour.”

Why These Ambassadors Matter:

Graduate Fashion Foundation has a long-standing commitment to supporting and celebrating individuals who drive change within the creative industries. This diverse group of ambassadors reflects the foundation’s dedication to innovation, inclusivity, and the power of storytelling through fashion disciplines.

They join the current established ambassadors;

Caryn Franklin MBE, Fashion Commentator and agent for change; Christopher Raeburn, Designer and Creative Director; Richard Quinn, Designer; Fabio Piras, Ma Course Director at Central St Martins; Henry Holland, Designer; Patrick McDowell, Designer, Munroe Bergdorf, Model and Activist; Iain R Webb, Editor and Professor; Julien Macdonald OBE, Designer; Sara Maino, Vogue Italia; Daniel Lismore, Living Artist; Pam Hogg, Designer; Bemi Shaw, Styling and Journalist; Catherine Teatum and Rob Jones, Founders of Teatum Jones; Edeline Lee, Designer; Eunice Olumide MBE, Model; Ida Petersson, Ex Buying Director and Founder of The Good Egg Agency; Isabella Silvers, Journalist; Orsola de Castro, Founder of Fashion Revolution and Mandi Lennard, PR Consultant.

We’re pleased to have launched tickets to attend Graduate Fashion Foundation’s ‘Schools & Colleges Day’ on Monday, 16th June 2025, at Truman Brewery, Brick Lane, London!

The day is an opportunity for students across the UK to experience a catwalk show, an immersive creative workshop, a panel with leading industry voices and discover an exhibition of more than 30 + leading universities, showcasing multidisciplinary fashion and textile projects.

It’s a chance to ask current students what their university experience is like, discover the array of degree courses available in fashion, get top tips from lecturers on applying to university, and see the kind of work you might create on a course.

From inspiring students to pursue a career in the £21 billion* industry to discovering new opportunities in buying, merchandising, and styling, the day is designed to create an exclusive experience for young people.

Limited tickets are available now—get in touch at eventassistant@graduatefashionweek.com to book.

*worth £21 billion and employs more than 1.3 million people, Value of Fashion Report, British Fashion Council

ŷ����Ʒ��Ƶ, supported by PVH, is excited to announce the Young Talent of Tomorrow Fashion Design Competition 2025.

Creative talents between the ages of 11 and 18 are invited to ‘Imagine Tomorrow,’ envisioning the future by designing looks that will be brought to life at Graduate Fashion Week 2025.

From interpretations of a future utopia to exploring their own imaginations, there will be three winning outfits across corresponding age categories, with prizes including tickets to GFW 2025, a GFW Designer Ambassador school visit, and printed and framed versions of their own work.

The competition is open to UK-based students studying textiles, art, or relevant design technology subjects between the ages of 11-18, with the purpose of encouraging young people to engage in fashion, learn more about the roles available, and see themselves as future designers.

Applications close at 12 p.m. on Friday, 21st March 2025. Apply now!

This annual event serves as a vibrant platform for showcasing the groundbreaking works of talented students from both UK and international universities, alongside contributions from renowned global brands. Whether you’re an industry expert, a student, or simply a lover of fashion, GFW25 promises an experience that will inspire.

What’s happening at GFW25?

Here’s a glimpse of what you can look forward to during our four-day celebration of creativity.

University and Brand Stands:

Discover a variety of stands from universities and renowned brands, along with exhibitions showcasing the Class of 2025's most groundbreaking creations. These displays highlight the talent and commitment of the next generation of fashion creatives.

Catwalk shows:

Be captivated by stunning runway presentations, each displaying collections that push the boundaries of design and creativity.

GFW Live! Talks:

Gain insider knowledge from esteemed industry professionals as they share insights on trends, career advice, and the future of fashion during engaging live discussions.

A Legacy of Nurturing Talent

For over 30 years, the Graduate Fashion Foundation has been a steadfast champion of emerging talent, helping to launch countless careers in the fashion industry. This year’s event continues that proud tradition, offering a platform for fresh voices and trailblazing designs while fostering connections between graduates and the wider fashion community.

Whether you’re attending to discover the stars of tomorrow, connect with industry leaders, or simply immerse yourself in the world of fashion, Graduate Fashion Week 2025 is an event you won’t want to miss. Join us as we celebrate the creativity, diversity, and brilliance of the future of fashion!

Written by Lottie Blackman with images by Val Stuppia and Rory James from GFW24

What is the most valuable thing you have learnt at university?

My course taught me the importance of research, primary and secondary. As the starting point of most projects, it holds a significant part in the impact and meaning of the collections. I was pushed to always go further into my research, to analyse even the most seemingly insignificant aspects, as they usually hold some of the most interesting ideas. Books, museums, articles, shows, and human interactions carry the information needed, and the only way to gain access is to actively search for it.

What was the starting point of inspiration for your final project?

A desire to reconnect with my country. After leaving Guiana to study in the UK, I found myself not only missing it but realising how much I wanted to learn more about its history and cultural aspects, as it is never mentioned in the French educational system. I decided during the 2023 summer break I spent in Guiana to meet with inhabitants from the three main ethnic groups (Amérindiens, Bushinengé, and Créoles) and directly learn from them about traditions. I would like to share my thanks with every person I encountered, especially Mrs. Ossalina Dikang, Mr. Bruno Apouyou, Mrs. Jessica Narcisse, Mr. Eddy Payet, Mrs. Célinie Bourdon, the "Musée des Cultures Guyanaises," and the Libi Na Wan organisation.

What form did your project take?

My project had the aim of producing a collection comprised of three fully realised looks (garments, accessories, and shoes) along with a physical and digital portfolio.

What materials have you used, and how did you source them?

I used materials from a bit of everywhere. The 100% pure boiled wool fabric for my coat was purchased from a UK fabric company, yet the tweed from another look came from a dead-stock warehouse in Paris I bought in 2022. Moreover, the decorative buttons, earrings, anklets, and purses from both looks are Guianese handmade from byproducts.

Indeed, I collected in 2023 seeds from a well-used local fruit named Maripa and Comou and asked a local artisan to drill holes, transforming them into fastenings or accessory materials. The bag was made by a Palikur Native American, Mrs. Batista Vera.

The crinkled satin in the sleeves' facings are scraps from my placement in London. The intricate embroidered motifs are transparent laser-cut acrylics.

One of my dresses was made from a 2-way net and 4-way stretch power mesh, the former from London and the latter from Newcastle. The embroidered Mara Mara seeds were a gift from Native Americans from the Kamuyeneh village in Macouria.

How has it evolved from your initial ideas, and what have you learnt along the way?

Most fabric choices evolved along the development process. Those modifications were often due to the original fabrics's properties, which became restrictive, especially in relation to the final designs. I learnt to take much sooner into account the fabrics viability for a design by creating half toiles with similar weight and texture early on in the creation process.

What are the messages and themes behind your project that you want people to take away?

I want people to discover the fascinating country that Guiana is through its incredible population and not from the eyes of our past and current oppressors with their prejudiced mindset. This project is about displaying the resilience we, the Guianese, maintain despite the neocolonial practices of the French Government. I want minorities to be able to relate to my people's story and not be afraid to embrace their traditions and their country's history. My collection "Hidden Beauty" means: Our cultures will not be erased, we will not be wiped out, we will continue to fight, standing proud and dignified.

What’s an aspect of the fashion industry that you’re passionate about fixing or having a positive impact on?

Most aspects of the fashion industry should be improved. From the creation process, such as the fibre choice, the distances between every factory required for a garment's production, its quality, to the aftercare from its user. However, the aspect I would aim to improve the most is the working conditions of factory workers. For many years, their already deplorable working environment has worsened and their salary has decreased. They are human beings and should be treated as such.

What are you planning to do following your BA?

Find a job in a brand's atelier to develop and learn new skills. I want to be surrounded by professionals and interact with them to gain experience, competence, and knowledge.

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What is the most valuable thing you have learnt at university?

One of the most valuable lessons I’ve learnt is the power of hard work and the importance of a supportive network. The support and mentorship from my lecturers and technicians were invaluable. Their guidance went beyond academic instruction; they provided inspiration and encouragement, nurturing my creativity and pushing me to strive for excellence. Through one-on-one discussions, detailed feedback, or simply believing in my potential, their influence played an important role in my growth and success.

Graduating from Northumbria University with a degree in Fashion Design and Marketing has been an extraordinary journey, one that has tested my limits and expanded my horizons. The path to this point has been anything but easy. Countless 18+ hour days and working seven days a week with two jobs on the side became the norm, but each moment of exhaustion was met with an equally powerful sense of accomplishment.

My academic journey was further complicated by personal struggles with mental health, depression, ADHD, and ASD. Battling clinical depression often made it difficult to find motivation for even the simplest tasks, while ADHD sometimes made focussing on assignments and coursework a monumental effort. Autism added another layer of complexity, affecting my social interactions and making the university environment occasionally overwhelming. Despite these obstacles, I persevered, learning to manage my conditions while continuing to pursue my passion.

Throughout this period, I learnt the importance of resilience, adaptability, and hard work. The challenges I faced only made the experience more rewarding, shaping me into a resilient, dedicated individual who understands the value of perseverance.

What was the starting point of inspiration for your final project?

Every step of my life has been fuelled by inspiration from my own stories and battles, my surroundings, and the remarkable individuals who have crossed my path. From these experiences, a vision emerged that reflects both my career aspirations and the market demand for sensory-friendly fashion brands. This project holds immense personal significance for me, and with NEW ESCAPE, I’m not just building a brand; I’m crafting a movement—one that celebrates diversity, empowers individuals, and reshapes the current fashion industry.

Diagnosed with depression at 16, I have struggled with mental health issues, eating disorders, and anxiety for as long as I can remember. As I got older, I sought to understand what was wrong with me, spending years questioning my identity and my whole life. Eventually, I discovered that I have ADHD, autism (ASD), and later, hyperhidrosis, heat intolerance, and other musculoskeletal issues. I never received special treatment and avoided discussing any of my conditions. In my country, support for mental health and conditions such as ADHD and ASD is still very limited to children, leaving adults often overlooked and their conditions untreated or misdiagnosed.

A survey, backed by the National Autism Society (NAS), reveals that 72% of people who identify as having a disability say they have not encountered fashion brands that actively embrace neurodiversity. This study also showed that fashion brands are not actively taking into consideration their neurodivergent consumers. There is a lack of awareness and understanding of the impact clothing can have on neurodiverse individuals. Sensory-friendly clothing can play a significant role in preventing and managing sensory issues and overload for neurodivergent people.

Embracing the neurodivergent mind one stitch at a time, NEW ESCAPE aims to create a safe space through innovative and unique designs while taking into consideration their specific needs, sensory issues, and clothing preferences.

What form did your project take?

I designed a six-look collection and physically made two of those looks: a weighed sensory hoodie, dress, and sweatpants. For my promotion, I did a photoshoot, a promotional video, a sensory lookbook, editorial images, an extensive marketing plan, and more!

What materials have you used, and how did you source them?

For individuals with ADHD and autism, fabric texture can significantly impact their sensory experience and daily life. Rough or scratchy textures may cause discomfort and distraction, intensifying sensory sensitivities commonly associated with these conditions. For individuals with ADHD, textures that are too stimulating or uncomfortable can be highly distracting, making it difficult for them to focus on tasks or activities. Smooth, soft, and breathable fabrics can offer a calming effect and increase focus and comfort. Selecting the right fabric is crucial in providing a supportive environment that minimises sensory overload and promotes well-being for individuals with ADHD and autism. Fabric choice can contribute to creating a more inclusive and accommodating environment, allowing individuals to manage their sensory needs better and thrive in their day-to-day lives.

To ensure the highest quality, I sourced materials from fabric manufacturers and conducted extensive testing with individuals on the neurodivergent spectrum like ADHD or autism. By evaluating their sensory responses to different textures, I was able to select fabrics that are soft to the touch, breathable, moisture-wicking, and overall as comfortable as a cloud.

How has it evolved from your initial ideas, and what have you learnt along the way?

My vision for creating designs that positively impact the fashion industry has evolved significantly over time. From a young age, I was passionate about helping the world, but it wasn’t until last year that I truly understood how I wanted to achieve that dream. Each year at Northumbria University, I focused on different under-represented groups or current world issues for my projects.

This continual exploration and learning process allowed me to refine my focus and understand the specific needs of various communities. Each project provided valuable insights into the specific needs and challenges faced by multiple communities and helped me identify the gaps within the fashion industry.

The journey has taught me that making a meaningful impact involves more than just a vision; it requires understanding, empathy, and a commitment to addressing real-world challenges. My initial ideas have evolved into a focused mission to create fashion that is not only inclusive and innovative but also sustainable and transformative. I am dedicated to developing designs that support and empower individuals, making a tangible difference in their lives while reshaping the fashion industry.

What are the messages and themes behind your project that you want people to take away?

The messages and themes behind my project centre on inclusivity, diversity, sensory sensitivity, and digital innovation.

Inclusivity and Diversity: My project highlights the importance of creating fashion that accommodates and celebrates all individuals regardless of their age, gender, and conditions. The goal is to challenge conventional fashion industry standards and make fashion more inclusive for people with different needs. By designing clothing that addresses these unique needs, I aim to foster a more accepting and diverse environment where everyone can feel comfortable and represented.

At New Escape, we take pride in including individuals of all genders and sizes. Whether you identify as male, female, non-binary, or anywhere along the gender spectrum, our clothing is crafted to fit and flatter a variety of body types and preferences. We’re committed to providing clothing that empowers everyone to express themselves authentically and comfortably, regardless of gender. Whether you’re petite, plus-size, or somewhere in between, we believe that everyone deserves to feel comfortable and confident in their clothing. With our diverse range of sizes, you can shop with peace of mind, knowing that you’ll find the perfect. Our garments are made to be oversized and loose-fitting, allowing for free body movement.

Sensory Sensitivity: A core theme of my project is the impact of fabric texture on sensory experiences. I want to highlight how certain textures can alleviate or exacerbate sensory overload for individuals with neurodiverse conditions. This focus on sensory-friendly design not only addresses a significant need but also raises awareness about the everyday challenges faced by those with sensory sensitivity.

Empowerment and Well-Being: My project seeks to empower individuals by providing clothing that enhances their comfort and confidence. I want to promote well-being through fashion, supporting mental health and sensory needs, and proving that clothing can be stylish and functional.

Digital Innovation: Integrating digital innovation is a key element of my project. I aim to leverage technology to enhance the design process and consumer experience. This includes using digital tools for virtual fitting, incorporating smart textiles that adapt to sensory needs, and employing data-driven approaches to better understand and meet customer preferences. By embracing digital advancements, my project seeks to stay at the forefront of fashion innovation and improve the accessibility and functionality of sensory-friendly clothing.

Social Impact: Beyond fashion, my project explores the broader social impact of inclusive design. By addressing the needs of under-represented groups and advocating for change within the fashion industry, I hope to inspire others to think critically about how their work can contribute to a more equitable and supportive society.

The launch collection ‘’Unmasked’’, in collaboration with The National Autism Society, would use 5% of its profits for further research and establishing a charity for neurodivergent individuals in Eastern Europe, starting with Slovakia (the CEO’s home country). Autism and ADHD remain very unrepresented and untreated in Eastern Europe, with significant gaps in awareness and access to necessary support and resources.

About the logo: Many brands and businesses use the puzzle piece in their marketing campaigns, logos, or prints. There are a large number of autism organisations that have trademarked the puzzle piece and used it in their logos or campaigns. The result of the study highlights the use of the puzzle piece imagery and the negative responses from autistic people. Being referred to as ‘’the missing piece'','solving the autism puzzle’’ has sparked many negative discussions among autistic people. In the College English journal, Yergeau says, "'‘’Puzzle pieces symbolise so much of what is wrong with popular autism discourse—representing autistic people as puzzling, mysterious, less than human entities who are'short a few cognitive pieces’’, who are disconnected and need to ‘’fit in.'' (Heilker and Yergeau, 2011: 494)

The knowledge of this is important for NEW ESCAPE while choosing the logo and future marketing campaigns or social media posts. Building trust and a strong relationship with the customer is one of the fundamental objectives of the brand. It's essential to recognise the significance of various symbols for different groups and how they might be perceived. Many symbols hold a deeper meaning beyond their mere representation; they hold power, they reflect how individuals view themselves, how they perceive others, how others perceive them, and how they develop trust in the world around them.

What’s an aspect of the fashion industry that you’re passionate about fixing or having a positive impact on?

I’m passionate about addressing the lack of inclusivity and sensory accommodation within the fashion industry. Traditional fashion often overlooks the needs of individuals with neurodiverse conditions, such as ADHD and autism, who can be significantly impacted by fabric textures and other design features.

My goal is to create a more inclusive fashion environment by designing clothing and other products that cater to sensory sensitivities, ensuring that people with these conditions can find beautiful, comfortable, and functional garments. This involves not only using fabrics that minimise discomfort but also incorporating other features that support sensory needs.

I am committed to integrating digital innovation to improve both the design process and customer experience. This includes using digital tools for virtual fitting and incorporating smart textiles that adapt to sensory needs. Embracing technology enables New Escape to offer personalised solutions and stay at the forefront of fashion innovation.

Masking, or what’s often called ''camouflaging,’’ is one of many characteristics of people with autism spectrum disorder (ASD). This includes the individual ‘’hiding’ their true personality to seem ‘’normal’’ and to fit in or finding ways to seem socially competent to hide their difficulties from the outside world. Not only does it affect the quality of the person’s life, their well-being, long-term outcomes, or social relationships. This study examined the masking experiences of 92 adults (of which 55% were British) with ASD and then analysed the key elements such as motivations, fitting in, and connections with others. 

Masking: ‘’I’m hiding behind what I want people to see.’’

‘’I camouflage by putting on a character. I treat my clothes rather like costumes, and certain items of clothing help me uphold certain personality characteristics of which character I am on that occasion.’’

''Putting on a piece of clothing from New Escape is like taking your mask off.''

What are you planning to do following your BA?

Throughout my journey pursuing a bachelor’s degree in Fashion Design & Marketing at Northumbria University, I recognised the potential of integrating technology into the fashion industry, particularly to create solutions that cater to the needs of under-represented communities. This realisation inspired me to continue my education further with a Master’s in Computer Science with a focus on Artificial Intelligence (AI), with the aim of using AI to revolutionise the fashion industry and create innovative solutions for people on the neurodivergent spectrum. From a young age, I knew I wanted to pursue a career in fashion, and I always wanted to create products that make a positive impact on people’s lives.

With a Master’s in Computer Science with a focus on AI and a background in fashion design and marketing, I aim to bring innovative solutions to the fashion industry. By integrating AI, we can create more inclusive, sustainable solutions for an under-represented group.

My goal is to establish New Escape as a leader in the sensory-friendly fashion industry, demonstrating how technology can empower individuals, transform different sectors, and make a positive impact on people’s lives and the world.

After my master's, I plan to pursue a PhD to explore AI's potential in revolutionising fashion and inclusivity further. Through this journey and the power of AI, I aspire to create a world where fashion is truly for everyone and inclusivity is a right, not a privilege.

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